Hugo
Built in Naramata, BC

Farm Labour, Simplified.

Digital tools that help farmers plan, manage, and track labour costs while giving labourers clear visibility into hours, pay, and expectations.

Free for labourers. Producers can list their farm at no cost.

Jobs Available Near You

Browse upcoming farm work opportunities in the Okanagan and beyond.

For Producers

What Hugo Gives Producers

Replace paper tallies, punch cards, and end-of-day counting with real-time digital tracking that works in the field.

Real-Time Piecework Tracking

QR-code check-ins replace punch cards. Crews scan in the field, data is logged instantly.

Live Analytics & Pack-Out Comparison

Compare crews, blocks, and day-to-day performance. Make decisions during harvest, not after.

One-Click Payroll Export

Clean, structured data exports directly to spreadsheets. No more counting punch cards at night.

Built-In Labour Sourcing

Access a growing pool of experienced, verified agricultural labourers looking for work.

For Labourers

What Hugo Gives Labourers

Farm work is skilled, demanding, and essential. You deserve clarity, dignity, and accountability.

Clear Visibility

See your hours, pay rates, and expectations upfront. No surprises at the end of the season.

Find Jobs Easily

Browse jobs near you with clear pay information. Know what you're signing up for.

Track Your Work

Digital record of every shift, bin, and hour worked. Your work history, always accessible.

Our Core Values

Built by people who grew up in orchards and vineyards. Hugo exists to make farm labour simpler, fairer, and more transparent.

Built for the Field

We design solutions around real farm workflows, not office assumptions.

Fairness & Transparency

Clear hours, clear pay, clear expectations. Strong farms depend on trust.

Farmer-First Tech

Technology should reduce stress, not add complexity.

Respect for Labour

Farm work is skilled, demanding, and essential. Labourers deserve dignity.

Community Roots

Proudly rooted in Naramata, building for agricultural communities everywhere.

Hugo was founded by Hudson (Finn) Halladay, a Naramata native raised in a farming and winery environment who experienced firsthand the challenges of coordinating seasonal labour, tracking costs, and communicating clearly during high-pressure harvest windows.